Jivraj9 reimagining the tea tradition through superior quality and innovation

Jivraj9 reimagining the tea tradition through superior quality and innovation

February 28, 2023 0 By India Upturn

Jivraj9, which is reimagining the landscape through best-in-class quality, commitment to customer service and a spirit of innovation. The brand currently holds a robust presence in Gujarat with 275+ authorized distributors, servicing over 50,000 outlets directly across the state.

With a turnover of approximately Rs. 400 crores, Jivraj Tea Ltd. is strengthening its foothold in Gujarat, Maharashtra, Rajasthan, Karnataka & Tamil Nadu. It is also spreading its rich aroma overseas in over 21 countries.

Jivraj9 Tea was founded by the late Shri Suresh Jivraj Shah, since then the brand has come a long way with a vision to travel much further in the future. A scrupulous man with strong business acumen Mr. Viren Shah leads the group with his intrinsic decision-making ability which is a result of his substantial experience and incredible dedication.

Along with Mr. Viren Shah, Jivraj9 brand is well reinforced under the able leadership of his two sons Mr. Pathik Shah and Mr. Rushabh Shah. With master’s in international business from Regent Business College London, Pathik Shah is an Executive Director of the group. He oversees the business domestically as well as internationally and plays a vital role in expanding business strategies for the group globally. Apart from strategic business, he plays a prominent role in testing a variety of tea blends. Mastering on this, he has maintained the consistency in high product quality. Acquiring master’s degree and family business management from globally accredited SP Jain Institute of Management and Research Mumbai, Rushabh Shah is also an Executive Director of the group with his sharp business insights and outstanding marketing adeptness he looks after sales and marketing of the business.

The quality management starts from the moment samples are received from tea plantations on a daily basis – tea samples are tested by tea connoisseurs. With ratings assigned to each tea, the highest-rated tea is acquired from the plantation by participation in the auctions. This way only the best quality of tea is acquired, this tea is then processed into perfect blends due to this rigorous process each brand tastes exactly the same year after year.

Today, Jivraj9 Tea Group boasts of a state-of-the-art manufacturing facility at Surat, equipped with automated tea blending machines and packaging machines. With a production capacity of 12 million kilograms per annum, the manufacturing plant also has an in-house quality control laboratory. Here best selected blends are regularly tested for physical, chemical and microbiological consistency. The entire production facility is certified under FSSAI, US FDA standard and BRC Global Standard for Food Safety. Because of this they maintain extreme levels of hygiene, cleanliness and purity on a daily basis and then show mandatory practice for each employee who enters this plant has to follow strict protocols.

For improving the efficiency of a company’s operations traceability of all the raw material and finished products is documented through SAP.  Jivraj9 Tea group portfolio boasts of a wide variety of brands like Jivraj9 Leaf Tea, Fanning tea and Dust tea, Anokhi Fanning tea, Dust tea and Leaf Tea range is a mass segment brand that provides good quality tea with affordable price and Suryakiran Leaf Tea, Fanning Tea & Dust Tea caters to economy segment that goes with the pocket of every household. J9 Premium tea, Jivraj9 Premium Cava & Green Tea, Instant premixes, Coffee, Ice tea and more. Jivraj9 Tea Group has become a household name due to its exceptional quality, consistency and variety & therefore Jivraj9 Tea Group sells 10 lakhs+ packets every day.

Yes! Jivraj9 is a premium brand that caters to the mass.

Website Link: https://www.jivraj9tea.com/